Blog: Creating from Scratch to Attract Clients 👥

We create blogs that attract customers, strengthen your brand, and increase sales 💸🤑💰

Don’t you have a blog yet? You are losing huge opportunities to attract new customers and build trust in your brand. A blog is not just a platform for publishing articles, it is a powerful tool for content marketing, SEO and lead generation. We develop blogs that work for your business.

At SHNAY.STUDIO, we understand that every business is unique. Therefore, we do not offer template solutions. We create blogs from scratch, taking into account your goals, target audience and the specifics of your market.

The Main Stages Of Blog Development:

Phase 1: Research and Strategy 🧐:

At this stage, we dive into your business, study your target audience, analyze competitors, and identify keywords. We also define the goals of your blog (attracting traffic, generating leads, strengthening the brand) and develop a content strategy that will help you achieve them.

Concepts that we consider:

➤ Target Audience Analysis: Who are your ideal customers? What are their interests, needs, and problems?

➤ Competitive Analysis: What are your competitors doing in the field of blogging? What are their strengths and weaknesses?

➤ Keyword Research: What keywords do your potential customers use to search for information on the internet?

➤ Defining Blog Goals: What do you want to achieve with a blog? (Traffic, leads, sales, brand awareness)

➤ Content Strategy Development: What topics will you cover in your blog? In what format will you publish your content? (Articles, videos, infographics) How often will you post content?

➤ Analysis of Customer Contact Points (Customer Journey Mapping): We determine where your target customer encounters your brand during the purchase decision process. This helps us create content that will be relevant at every stage. (For example, articles to attract attention, product reviews to make a decision).

Phase 2: Design and Prototyping 🎨

At this stage, we are creating a design for your blog that will match your brand and attract the attention of your visitors. We are also developing a prototype blog so that you can see how it will look and work.

Design basics that we take into account:

➤ Branding: The blog design should match your brand (colors, fonts, logo). Usability: A blog should be simple and easy to use.

➤ Adaptability: The blog must be displayed correctly on all devices (computers, tablets, smartphones).

➤ Visual Hierarchy: Important elements should be more visible.

➤ Simplicity: Avoid unnecessary elements and distractions.

Trends in design: Minimalism. Bright colors and unusual fonts. The use of animation and interactive elements.

Prototyping:

Creating an interactive prototype to test the functionality and usability of a blog before starting development.

Phase 3: Development and Integration 💻

At this stage, we are bringing the prototype to life by developing a functional and modern blog. We use advanced technologies and platforms (such as WordPress) to ensure the high performance and security of your blog. We also integrate your blog with social media and other marketing tools.

➤ Technical aspects: Choosing a CMS: WordPress, Drupal, Joomla, etc. (WordPress is the most popular and convenient solution for most cases).
➤ Theme Setup: Select and customize a theme that matches your brand and goals.
➤ Plug-in installation: Install the necessary plug-ins to expand the functionality of the blog (SEO, social networks, feedback forms, etc.).
➤ Performance optimization: Ensuring high download speed and stable blog operation.
➤ Security: Protect your blog from hacking and other threats.
➤ Modern Code for Dynamics and SEO: To implement unique features and non-standard design solutions, we use clean and optimized code that meets modern web development standards (HTML5, CSS3, JavaScript, PHP) and advanced frameworks such as React and Vue.js It allows you to create dynamic and interactive elements, including commenting systems, social media widgets, and feedback forms., increasing user engagement. We pay special attention to the validity and adaptability of the code, ensuring cross-browser compatibility, compatibility with various devices and excellent SEO optimization, allowing search robots to easily index your blog content.